The process involved for auditing this shelf KPI is simple. For instance, by keeping dessert products like vanilla essence and baking ingredients side by side both CPG and retailer can cause customers to make complimentary purchases. How the “sequence of products” KPI helps in gaining market share ?ĭetermining product sequence also helps in creating complimentary sections in the store. For example – keeping drinking coco right next to their hero SKU which could be coffee. It greatly impacts sales – Many CPG manufacturers want to keep together associated products near their hero SKUs. In that space, sequence of products becomes important. The shelf size is limited and so is the shelf space allotted to a CPG. Sequence of product refers to the sequence (left to right or top to bottom) in which the brands’ products will be placed on the shelf. Shelf layout KPIs are different, and are an entire spectrum depending on the CPG manufacturer’s ability to influence the shelf layout, their market share in the category, ease of implementation, and more. Intelligent image recognition solutions like ShelfWatch, is capable of measuring and evaluating this entire spectrum. Some of them are sequence of products, point of purchase or sale materials, adjacencies, eye-level product placement, category separation, the big picture planogram compliance and the exact planogram compliance. Measuring shelf arrangement KPIs as a part of Perfect Store program attained greater prominence with the advent of 5Ps employed by Unilever. And CPG manufacturers may not wield enough influence unless they have strong partnerships or relationships with key retailer accounts. Here’s a look at how shelf KPIs fare when it comes to the amount of control CPG requires for a particular shelf KPI, the difficulty in implementing that KPI, and its incidence of use. They are tricky to execute, because their implementation is dependent on the influence that a CPG has on shelf layout. However, when it comes to the Perfect Store programme, one of the most important KPIs for visibility are that of shelf arrangement. Some of the most popular shelf KPIs that CPG manufacturers measure are on shelf availability (OSA) to detect out of stocks and share of shelf (SoS) to ensure optimum usage of shelf space that gives the product maximum visibility. This data is interpreted to create the ideal shelf layout which aids in product lift off from the shelves. This is the reason why CPG companies invest in point of purchase and point of sale data collection. The right product visibility is the cornerstone for perfect store execution. In this blog, we take up the entire spectrum of shelf arrangement KPIs and how they can be effectively measured. Contact us to schedule a no-pressure introductory meeting.Īre you a brand looking for custom planograms? Find out how we can help.Shelf arrangement and planogram KPIs are often considered the gold standard for retail visibility execution, which is why their compliance is integral to creating a Perfect Store. It’s worth a conversation to see if our resources are right for you. Let’s get our heads together and think of a creative solution that works for your business. The same processes we use to power our planogram and retail pricing programs for the independent pharmacy channel can be leveraged for other retail channels. If you are a wholesaler looking for cost-effective solutions, contact us. Created for immediate at-shelf execution, our planograms strategically apply SKU optimization techniques to suit individual store sizes.īoth large and regional drug wholesalers have trusted us to create the planograms for their independent pharmacies for decades. Our team of category research and pricing analysts write the rules for optimal drug store assortment planning and merchandising for the drug wholesale sector. That’s exactly what HRG has been providing to the independent pharmacy channel and the drug wholesalers who serve them for nearly 40 years.Īnd while we’ve expanded our planogram capabilities to serve other industries and channels, such as home improvement, convenience, and specialty stores, our merchandising and pricing programs have remained the bedrock for the success of independent pharmacies, which number 20,000+. To succeed in the front end, retailers need store-specific, easy-to-implement merchandising tools along with carefully planned and competitive pricing. Rely on HRG planograms to generate profits for your store Independent Pharmacy Channel Research Reports.Resources focused on independent pharmacy.E-Newsletters: ROI - Retail Opportunities + Insights.Brands Targeting Independent Pharmacies.Distributors Serving Independent Pharmacies.Fixture Manufacturers and Implementation Companies.
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